The embrace of film and narrative within fashion has, in a way, brought back the artistry that print ads and fashion shows have slightly stripped. As photographers and filmmakers become one in the same, the line gets crossed and look books have become too 2-D for the millennial generation.
Proof that the category is only excelling, these recent releases are keeping us captivated with sartorial inspiration as well as creating a more tangible mood than your average print campaign. See our favorites of past couple weeks below.
“The Myth Of Orpheus and Eurydice” directed by Gia Coppola for Gucci
Even if you have no plans to ever get married, maybe part one of this four part series in collaboration with Vogue would change your mind. Starring Jane Birkin’s singer/songwriter daughter Lou Doillon and hot boy model-actor-photographer Marcel Castenmiller, Gia Coppola guides you through the the Greek tragedy in a modern NYC context via the rosy lens of Gucci’s latest wears.
“Sun to Sun”, KENZO Pre-Fall 2016 movie by Partel Oliva
Beginning with a monologue about a young girl’s upbringing, we are whisked through a coastal Japanese town where a group of girls, all rocked in athleisure by Kenzo zoom around on motor bikes. Moody lighting, traditional cultural references and a transition into anime make it epic throughout.
“Paris in Rome” 2015/16 Métiers d’Art Campaign featuring Kristen Stewart for CHANEL
This simple short is just only 30-seconds, but proves once again the power of putting things in motion. Chanel has been doing small video work with Stewart throughout her time as their poster lady, but has also done much longer and in-depth pieces with the likes of Pharrell and Cara Delevingne. Also note Gil Scott-Heron’s “I’ll Take Care of You,” pre-Drake.