Inside Track: REVOLVE Launches Activewear Shop

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Athletic snobs, rejoice! The trend-setters over at REVOLVE are moving into activewear— a section that will feature looks for both pre and post workout.

REVOLVE Active Shop will feature brands like Stella McCartney for Adidas, New Balance and Asics as well as all the cool emerging LA brands you’d come to expect from the West coast online retailer including Mara Hoffman, Alo, and Koral.

Shoppers will be able to shop across three main sporting categories: outdoor workouts, in-studio sessions and water activities, shop from 25 specialist activewear lines as well as ‘athleisure’ items by their favorite fashion brands, and buy a range of items from apparel, sneakers and sports bras to gym bags, water bottles and yoga mats.

In addition, REVOLVE will exclusively house “Work by Lovers + Friends” – a brand new activewear spin-off line by best-selling brand. The collection features separates such as leggings, sports bras and fitted tees in fun prints that are an extension of the main collection and designed to be mixed and matched with looks inside and outside of the gym.

REVOLVE Active Shop is slated to launch on January 18th and the first 100 customers to shop the new section of the website will receive a REVOLVE-branded drawstring backpack.

 

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