In Fear of God’s first collection, Chi-town native/L.A. transfer, Jerry Lorenzo took on 90s grunge. For his second collection, BROTHER’S KEEPER, Jerry and his creative partner Ceeje Sargent went a decade further and took inspiration from another subculture, this time from across the pond – designing clothing similar to the type of uniform any 80s English skinhead would’ve worn.
These working-class, British exiled mods not only had awesome taste in dub music – they had a striking, intimidating, hard look starting from the top of their shaved heads down to their steel-toed boots – and every must-have crisp-cut apparel in between. FOG’s collection carries the old street-tough attitude while revising the skinhead image to appeal to a more fashion savvy and politically open-minded guy.
The video released with FOG’s new collection was shot by cinematographer Christian San Jose and it features a gang of three tattooed male models, Micky Ayoub, Josh Scroggins, and Luk Magil, layered in Lorenzo’s modern approach to the iconic British rude boy look: puffy bomber jackets, bloody red button-downs, side-zipped hoodies, long draped tees, cream and grey dropcrotch shorts, and white cozy thermals. If this was England, it is now Los Angeles. The items were made for L.A.’s always changing winter weather. The video is accompanied by an in-studio look book shot by Cameron McCool.
You can pre-order the clothing starting December 16th.