The LA Opera Launches 30/30/30 Club

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Great news, millennials. In a new take on the most expensive seating areas for a lavish night of art, and to offer up and make performing arts more affordable for younger audiences, Los Angeles Opera is introducing a pricing scheme that will allow people 30 years old or younger to buy founders circle seats for just $30. You know what seats we’re talking about. Under the company’s new 30/30/30 Club, 30 tickets will be made available to most performances for L.A. Opera’s mainstage productions. Seats in the founders circle normally can go for more than $300 each. Steal, anyone?

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The launch is aligned with the company’s 30th anniversary and the 30/30/30 theme couldn’t fit more perfectly. Good move. The season will kick off Sept. 12 at the Dorothy Chandler Pavilion with the double bill revival productions of “Gianni Schicchi,” starring Plácido Domingo and directed by Woody Allen, and “Pagliacci,” in a production by Franco Zeffirelli that Domingo will conduct.

Check out more info on the season right here and lock in your date.




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